musiconradio.com wrote:When will a class A (say on Waltons Mountain Virginia) be able to afford that upgrade.
Dale H. Cook wrote:musiconradio.com wrote:When will a class A (say on Waltons Mountain Virginia) be able to afford that upgrade.
The closest thing to a broadcast facility on Walton's Mountain is the WVTF microwave relay on Sugarloaf Mountain (between Schuyler and Lovingston), and WVTF is HD because they have outstanding financial support from their listeners to pay for it.. WVTF has the only HD2 and HD3 programming worth listening to here in western Virginia.
Both Clear Channel and the largest locally-owned cluster (Wheeler) have HD, but if neither of those, given their money and resources, can put an HD2 or HD3 channel on that attracts listeners, what chance would a Mom-and-Pop class A have?
K9EZ wrote:But I guess thinking outside of the box is impossible for radio. And I thought we were supposed to be the creative types.
Dale H. Cook wrote:if neither of those, given their money and resources, can put an HD2 or HD3 channel on that attracts listeners, what chance would a Mom-and-Pop class A have?
Deep Thought wrote:$40K for equipment alone is a non-starter for these stations, Jeff. Plus, the additional staff necessary to pull that off would run another $20K-30K per year. Then you have the coverage issues with these low-power stations. Many are dependent on squeezing the last drop out of analog coverage, selling into small towns 30 miles away. There is no chance of IBOC working at that distance on most of these stations due to all of the interference from the "big" stations...much of it due to IBOC. So whatever benefit would be limited to 10-15 miles from the transmitter site, meaning there would be little return on the investment.
And then there are the higher operating costs.
musiconradio.com wrote:The only real buzz about HD is the ability to create additional analog channels with the use of a translator. It has worked well for the big guys in the major markets.
Staff would be minimal. It costs little to nothing to put automation on a HD channel.
Plus you have an addition 10K+? for Ibiquity (sp) fees.
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